Print Friendly

Sarnoff Corporation

Your Innovation Partner

Sarnoff Corporation produces innovations in electronic and information technology that generate successful new products and services for clients worldwide. It develops breakthroughs in ICs, lasers, and imagers; digital TV and video for security, surveillance, and entertainment; and wireless communications. Its history includes the development of color TV, the liquid-crystal display, and the disposable hearing aid, and a leadership role in creating the new U.S. digital and HDTV standard. Our heritage in video and vision has made us world leaders in the field, resulting in such technologies as vision on a chip, 360-degree panoramic vision and vision-based alarms.

The Sarnoff Corporation is the successor organization to the David Sarnoff Research Center and the RCA Laboratories in Princeton, New Jersey. In 1987, the company became a subsidiary of SRI International. Today, Sarnoff is a for-profit company headquartered in Princeton, NJ with an office in Washington, DC. Additional offices are located in California, Europe, India, Japan and Korea.

Sarnoff’s Value Proposition

Contributing The Most During Critical Transition

Sarnoff can bring great value to all stages of innovation, from concept through feasibility, prototyping to launch. Sarnoff brings expertise in navigating through the difficult transition period from prototyping to launch that is generally not addressed by contract research and development houses or universities through the use of creative solutions, solid science, sound engineering and a history of success in both the commercial and government space.

Ensuring Success

Client Sponsored Innovation

Sarnoff brings a myriad of different skills and approaches to each project to help our clients define and evolve their business opportunity and access technology from optimal sources. Our unique market intelligence is based on a broad awareness of market-relevant technology advances, a worldwide network of technology users and suppliers, and experience with a rich variety of business models.

Through flexible business relationships, we can work in a way that makes most sense for the opportunity in order to help our clients to create new products, new companies or to license our intellectual property (IP). Our rapidly growing portfolio of market-oriented IP often protects our clients’ competitive advantage.

Capability, Products & Markets

Our core business focuses on video and semiconductors, which leverages our strong research heritage in these areas to provide leading edge innovations for our clients. Our IC design approach shrinks chip size and shortens time-to-market. Our high-speed video processing leads to innovative auto safety systems, and our new family of silicon IP cores offering next-generation multimedia functionality to IC makers, accommodating the FCC mandate on HDTV. Our work with video has enabled breakthroughs in image processing, advanced imagers and digital video. In addition to commercial products, our visualization systems include unique solutions for mission readiness and video-based security and surveillance, including aerial video exploitation for tracking and situational awareness.